A smart agent for consumer – connected to Salesforce and SAP, showing bonuses, offers, and desired vehicles in real time.
0
Years+
/ Florenzo Borsci
Commerce & AI Agent Manager
/ Langugages
✓ Digital Transformation
✓ Program / Project Management
✓ Data, Automation und AI
✓ Executive Reporting
/ About Me
Focus on the integration of business, IT, and data strategy. Experience in building scalable, data-driven systems, as well as in process automation and AI-enabled solutions. Leadership of interdisciplinary teams with clear goal orientation, strong governance awareness, and measurable impact.
0
Years+
Salesforce, Sales, Marketing & Commerce Cloud
0
+
Saved annually through process automation → Equivalent to approx. 2.5 months of work / CHF 30'000
/ Digital Project
AI Sales Agent
hyundai.ch
E-Commerce
Build with Salesforce Commerce Cloud
0
+
Products
webstore-hyundai.ch
webstore-nissan.at
webstore-alfaromeo.ch
webstore-jeep.ch
webstore-fiat.ch
webstore-mg.ch
/ Marketing synergy
/ Professional Experience
Astara Mobility Switzerland AG, Wallisellen
Seit 07.2024
Seit 07.2024
IT E-Commerce & AI Sales Agent Manager, Europe CH/AT
• Leadership of data-driven digital projects with a focus on process integration, automation, and AI
• LLM-based global AI Sales Agent: concept development and project leadership of use cases (lead qualification, product advisory, appointment scheduling), including stakeholder alignment and go-live coordination
• Design and implementation of data models and reporting architectures to support operational and strategic decision-making
• Development and rollout of integration solutions between Salesforce, SAP, and cloud systems
• Ownership of budget, prioritization, quality, and delivery
• Close collaboration with IT, Legal, and Business to ensure governance and compliance, including coordination of interdisciplinary projects across IT, Legal, and Business Units
• Development and implementation of integration solutions between SAP, Salesforce, and cloud systems to harmonize business processes
• Analysis and translation of business requirements into robust data and process models for operational and strategic decision-making
Astara Mobility Switzerland AG, Wallisellen
Seit 07.2024
Seit 07.2024
Webflorenzo.com
06.2019 – 04.2024
06.2019 – 04.2024
Product Owner E-Commerce, App und Website / Inhaber
• E-Commerce, web app and website development
• Responsibility for technical projects including goals, resources, milestones, cost and risk planning
• Backlog management
Webflorenzo.com
06.2019 – 04.2024
06.2019 – 04.2024
*zünder Accelerator Programm, Schwyz Ausbildungs-Serie für Start-Ups
08.2019 – 06.2020
08.2019 – 06.2020
*zünder Accelerator Programm, Schwyz Ausbildungs-Serie für Start-Ups
08.2019 – 06.2020
08.2019 – 06.2020
Opel Suisse SA (Contractor), Schlieren
09.2014 – 05.2019
09.2014 – 05.2019
IT Business Supporter, After Sales / Marketing Back Desk Consultant, After Sales
• Responsibility for the Marketing Offer System
• Creation of an online KPI dashboard
Opel Suisse SA (Contractor), Schlieren
09.2014 – 05.2019
09.2014 – 05.2019
Preisig Elektro AG, Dübendorf
06.2012 – 08.2014
06.2012 – 08.2014
Sachbearbeiter / Verkaufsinnendienst / Informatik
Preisig Elektro AG, Dübendorf
06.2012 – 08.2014
06.2012 – 08.2014
Swisscom (Schweiz) AG, Zürich
02.2010 – 04.2011
02.2010 – 04.2011
Technical Customer Care Consultant
Swisscom (Schweiz) AG, Zürich
02.2010 – 04.2011
02.2010 – 04.2011
Astara Mobility Switzerland AG, Wallisellen
Seit 07.2024
Seit 07.2024
IT E-Commerce & AI Sales Agent Manager, Europe CH/AT
• Leadership of data-driven digital projects with a focus on process integration, automation, and AI
• LLM-based global AI Sales Agent: concept development and project leadership of use cases (lead qualification, product advisory, appointment scheduling), including stakeholder alignment and go-live coordination
• Design and implementation of data models and reporting architectures to support operational and strategic decision-making
• Development and rollout of integration solutions between Salesforce, SAP, and cloud systems
• Ownership of budget, prioritization, quality, and delivery
• Close collaboration with IT, Legal, and Business to ensure governance and compliance, including coordination of interdisciplinary projects across IT, Legal, and Business Units
• Development and implementation of integration solutions between SAP, Salesforce, and cloud systems to harmonize business processes
• Analysis and translation of business requirements into robust data and process models for operational and strategic decision-making
Astara Mobility Switzerland AG, Wallisellen
Seit 07.2024
Seit 07.2024
Webflorenzo.com
06.2019 – 04.2024
06.2019 – 04.2024
Product Owner E-Commerce, App und Website / Inhaber
• E-Commerce, web app and website development
• Responsibility for technical projects including goals, resources, milestones, cost and risk planning
• Backlog management
Webflorenzo.com
06.2019 – 04.2024
06.2019 – 04.2024
*zünder Accelerator Programm, Schwyz Ausbildungs-Serie für Start-Ups
08.2019 – 06.2020
08.2019 – 06.2020
*zünder Accelerator Programm, Schwyz Ausbildungs-Serie für Start-Ups
08.2019 – 06.2020
08.2019 – 06.2020
Opel Suisse SA (Contractor), Schlieren
09.2014 – 05.2019
09.2014 – 05.2019
IT Business Supporter, After Sales / Marketing Back Desk Consultant, After Sales
• Responsibility for the Marketing Offer System
• Creation of an online KPI dashboard
Opel Suisse SA (Contractor), Schlieren
09.2014 – 05.2019
09.2014 – 05.2019
Preisig Elektro AG, Dübendorf
06.2012 – 08.2014
06.2012 – 08.2014
Sachbearbeiter / Verkaufsinnendienst / Informatik
Preisig Elektro AG, Dübendorf
06.2012 – 08.2014
06.2012 – 08.2014
Swisscom (Schweiz) AG, Zürich
02.2010 – 04.2011
02.2010 – 04.2011
Technical Customer Care Consultant
Swisscom (Schweiz) AG, Zürich
02.2010 – 04.2011
02.2010 – 04.2011
/ Education / Certifications
Universität St. Gallen
IT Business Management
If possible 2026
Product Owner II
Scrum.org
2024
Professional Scrum Master I & II
Scrum.org
2024
Kaufmann EFZ
ZHAW, Winterthur
2006 - 2009
